Mastering the Retail Shelf: AI Image Recognition for FMCG/CPG
The retail shelf is the “moment of truth” where 8% of sales can be lost due to poor execution. At PRATEK, we empower FMCG and CPG brands to win this critical battle using cutting-edge AI image recognition technology. We transform ordinary shelf photos into actionable data, providing clear visibility into product performance, compliance, and competitive dynamics in real-time.
Our Core Abilities in Image Recognition & Merchandising Analytics. We leverage AI as an extension of your field team, eliminating the time-consuming and often error-prone nature of manual audits.
- Real-Time On-Shelf Availability (OSA) Monitoring
- Planogram Compliance Verification
- Share of Shelf (SoS) Analysis & Competitor Tracking
- Optimized Promotional Execution & Pricing Audits
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How It Works
We make the technology easy to use for field agents, focusing heavily on training and simple mobile interfaces to capture high-quality data.
Capture
Field representatives simply use a mobile device to take a picture of the store shelf.
Analyze
The image is instantly uploaded and processed by our AI and neural networks.
Insight
Within minutes, the field rep and head office receive an automated report and score (KPIs).
Act
The rep receives actionable recommendations on how to correct any non-compliance issues immediately.